about us
Building a strategic communication foundation, positioning you for growth and success.
One size does not fit all. Each client engagement is unique, but there are some key services that most entrepreneurs and their companies benefit from when they start building a strategic communication foundation. I start by taking the time to understand what you and your company are trying to achieve. What is your growth plan? Your funding strategy? Your exit strategy? Your revenue model? Your product road map? Who do you think your target audience is? Who do you think your competition is? How do you think you stack up against the competition?
Few marketing organizations are able to take full advantage of branding, new digital and advanced analytics tools that enable them to be more agile, engaging, and effective. They are also missing out on growth, capturing that advantage requires a new way of working. In my role as a growth marketing strategist, I have the experience to build “modern” growth marketing teams.
I pull from my 30 years of experience working with hundreds of team members, to help you build a strategic communication foundation that positions you for the next phase of growth and the best use of your marketing smart investment.
At Marketing Smart we manage your entire Marketing campaign targeted to your specific audience from beginning to end. Do you relate to what so many of OUR clients have told me? “I know we need to communicate, but it’s not what we do well and it would take us forever to create the content.” I completely understand, and that’s why Marketing Smart exists.
James D. Smith
James D. Smith is a partner at Black Point Creative and owner of Marketing Smart, Inc., who is responsible for strategic analytics, ad retargeting, implementation of new technology, and business development.
James was born in England, grew up in Tulsa, and graduated from Northeastern State University with a marketing degree. He has worked in fields such as Healthcare, Wellness, Hospitality, Event planning, and Higher Education, all of which are marked by 30 years of his success, innovation, and passion.
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In 2009 James was hired on as the Director of CES Marketing and Business Development for the ORU Mabee Center and was later promoted to the Director of University Marketing position over all of Oral Roberts University. He oversaw the induction of the Mabee Center into the Oklahoma Music Hall of Fame, created an eMuseum to celebrate the Mabee Center’s rich history, orchestrated over 3,000 concerts and events, and saw growth in both reach and enrollment of students to the university year after year.
Before signing on with ORU, James worked with the Saint Francis Health System as the director of their Corporate Challenge, an event designed to inspire healthy lifestyles within communities throughout Tulsa. During James’ tenure as Executive Director for the Corporate Challenge the event grew in popularity every single year. In 2002, his final year as Director, the event held close to 32,000 participants, 1500 volunteers, over 225 teams, and over 30 sponsors, all of which were under James’ coordination and direction.
Other notable accomplishments of James’ include winning numerous state-wide advertising awards, managing multiple restaurants, and opening his own gym which featured an innovative fitness program.
He has worked in fields such as Healthcare, Wellness, Hospitality, Event planning, and Higher Education, all of which are marked by 30 years of his success, innovation, and passion.