About Us
Experience That Moves Business Forward
Marketing Smart Inc. is a Tulsa-based agency built on referrals, relationships, and 40 years of marketing and business development experience. We limit new account builds to five at a time, giving each project focused attention from an experienced team.
Meet James D. Smith
President, Marketing Smart Inc.
My strength is connecting business strategy, creative ideas, and analytics to help organizations grow. From business plans and branding to advertising and events, I understand how the pieces work together.
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My experience includes:
- Healthcare & Wellness: 19 years at Saint Francis Health System, including business development and leadership of Corporate Challenge, which earned recognition from Oklahoma’s governor as the best wellness event. In Texas, I helped a small hospital grow into a health system over two years, breaking its previous revenue records.
- University Marketing & Events: Marketing leadership at Oral Roberts University and the Mabee Center, with experience spanning thousands of concerts, community programs, and major events.
- Restaurants & Television: Hands-on restaurant experience shaping brands, marketing strategies, and menu offerings, along with ESPN television work and cooking segments on local news stations.
- Business Strategy & Analytics: Developing business plans, launching ventures, and using performance data to guide marketing decisions.
I work alongside a team with deep experience in design, websites, advertising, media, and event support. Together, we bring the right people and practical thinking to every project.
Building Better Event Experiences
I also founded America Car Shows, Inc.—AmericaCarShows.com, DBA OklahomaCarShows.com. Our software simplifies registration, QR judging, results, and event management for car show directors, with capabilities that support other types of events.
It brings together my passion for classic cars, community, and making complex events easier to manage.
Tulsa Roots. Personal Connections.
Growing up in Tulsa and attending Memorial High School, then working at Saint Francis and ORU, helped me build lasting friendships and professional relationships. Those connections continue to bring referrals and help us get things done quickly.
My faith and family are at the center of my life. I love God, my daughter Taylor, and my granddaughters, Brooks and Blakely. Outside work, I exercise most days, ride my bicycle daily, and enjoy the outdoors and community events.