smart content marketing
Full-Time SMART Content Architect
A SMART Content Architect structures out content specifically tailored to where a prospective student is in the admissions process, or content targeted to people the very first time they visit. SMART Content lets you target content based on anything you know about your prospective client, for true relationship-driven marketing.
This year, one thing is for certain that content marketing is going to be the core focus when devising a marketing plan while running hand-in-hand with a very important goal: a personalized (VIP) experience for each prospective client. But the glaring question remains in place:
How can you know that each prospective client’s specific needs are perfectly catered?
The best practice is to create a dynamic website and a SMART marketing automation plan that delivers top content. This creates a unique experience for the customer that matches their specific needs and preferences. Consider the following scenario:
A new visitor just navigates on your website. The message you want to communicate to them would be different than the message running for an existing customer. For this new visitor, a standard message containing a ready-made snapshot of your offers and a chunk of engaging content will go well. As for the current customer, an individualized message pertaining to their specific needs can be thrown to retain and pull them back in order to acquire a new product that entered your listings just recently.
Why should we create personalized messages?
Because it drives a better performance! Such results are enough to motivate brands into creating and sending personalized and customer-oriented messages. The move brings along a plethora of benefits for Oral Roberts University and our future customers: providing visitors precisely what they need, the brand is retained in the memory for significant information, and also importantly, enhancing lead conversions. The eventual reward is a long-lasting and healthy relationship with our current and future customers.
The numbers for personalized messaging speaks for themselves.
• 61% of customers rely more on a company that is inclined to create custom and individualized content. Hence, the probability to choose the same company for a future purchase is high.
• 88% of content marketing professionals are considering adding personalization elements in their plans.